Caputo Artifacts
Working documents, specs, and interactive briefs.
VITALS
VITALS Product Pulse
Founder-facing product analytics snapshot, refreshed daily from PostHog
Updated 2026-07-28
Finished Assessment Sequence — Plan
Eight-email lifecycle sequence for assessment completers: the arc, each email's job, deviations from Terry's spec, and open decisions.
Updated 2026-07-27
Unfinished Assessment Sequence — Plan
The 30-day nurture track for people who started the VITALS assessment and stopped.
Updated 2026-07-27
T2 Campaign · The Lanes
The process, the lane matrix, and example outreach
Updated 2026-07-20
T2 Campaign Playbook
Outreach copy, ready to send
Updated 2026-07-20
Community Strategy Framework — T2, T3, T4
VITALS community strategy framework covering tiers 2–4
Updated 2026-07-15
NYC Target List — Week of Aug 3
Vetted NYC meeting targets for Anthony: creators, podcast hosts, authors, academics, founders
Updated 2026-07-10
App Funnel — Landing to Full Profile
Conversion funnel from app.vitals.me landing to generated profile, Jun 20 – Jul 8, 2026 (PostHog)
Updated 2026-07-09
VITALS App Landing (General)
General-audience landing page for app.vitals.me
Updated 2026-07-05