Artifact Deck
K12 Tutoring working documents, specs, and interactive briefs.
K12 Tutoring
Job Search GTM Walkthrough
Six-stage job-search-as-go-to-market process for the marketing team transition
Updated 2026-10-21
Competitive Analysis, Edition 1
K12 Tutoring B2B bids, wins, pricing and competitors as of 2026-10-16. Facts only.
Updated 2026-10-16
Algebra 1 Subject Page Wireframe
Low-fidelity wireframe for the K12 subject page template, annotated section by section (Draft 2)
Updated 2026-10-08
Beacon district pricing readout
What districts are used to paying for an AI tutor: published and paid prices, fall 2026
Updated 2026-10-01
Michigan 35p Landing Page — Design Mock
High-fidelity mock of schools.tutoring.k12.com/michigan-35p/ built on live-site components
Updated 2026-09-29
Michigan 35p Flyer Mock
Letter-size one-page flyer mock for Michigan Section 35p, for design review
Updated 2026-09-28
Michigan 35p Landing Page Wireframe
Low-fi wireframe and positional copy for the Michigan Section 35p landing page, mapped to existing site modules
Updated 2026-09-28
Michigan 35p Campaign Plan
K12 Tutoring for Schools campaign architecture for the Michigan Section 35p tutoring grant: components, timing, open decisions, messaging rules.
Updated 2026-09-27
Territory Event Calendar — FY27
180 K-12 conferences by territory, state and month, Aug 2026 – Jul 2027
Updated 2026-09-14
Video Investment Calibration — Beacon Launch Film
What $20K, $50K and $100K buy in video production. Three real films at each level.
Updated 2026-08-19
Video Investment Calibration — full detail
Backup reference: full rate base, rights and licensing, brief mapping, benchmark caution, research gaps.
Updated 2026-08-19
GovSpend + Burbio: State Coverage & Mitigation Strategy
State-by-state RFP visibility tiers and automation/sales mitigation strategy across GovSpend and Burbio
Updated 2026-08-12
District Tutoring Planner
Dual-mode capacity and cost planner for district tutoring programs.
Updated 2026-08-07
Market Intelligence System
High-level visual of the B2B market intelligence system: what it watches, how signal flows, who acts on it
Updated 2026-07-10