K12 Tutoring B2B · Michigan Section 35p landing page · low-fidelity wireframe + positional copy v1 2026-09-28 · for Monday 10:30 · not a design comp
Michigan 35p landing page: architecture, modules and first-pass copy
This page moves a Michigan district leader from "I heard there's $50 million" to "I'll talk to K12's Michigan lead about a support letter." It has two jobs for the campaign: signed district letters of support, and at least one district or ISD willing to serve as fiscal agent. We're the applicant under 35p, so every section on the page points toward those two outcomes.
Everything below is assembled from sections that already exist on schools.tutoring.k12.com. Sam can clone the Ohio state page as a starting point, since it already carries the image hero, the card grids and the state CTA band, and then add the other sections from their source pages. One module needs a new build, the named-contact card, and one needs a decision, the FAQ.
Suggested URLschools.tutoring.k12.com/michigan-35p/ (people search "35p"; Catapult uses the same pattern)
Primary actionTalk with our Michigan lead (anchor to form + contact card)
Secondary actionDownload the one-pager. No form in front of it.
Length targetAbout 1,100 words of page copy. v1 live Sep 30, v2 after MDE's Oct 8 session.
Where this departs from the campaign architecture doc, and why
The timeline moves ahead of the waiver section. The case for virtual rests on the calendar. Funds arrive in March at the earliest, and services have to start before the school year ends. Once a reader has seen that, "launch fast" answers a problem they already have instead of being our claim.
The awards block sits directly after the waiver section, framed as evidence of impact. The 35p(5) waiver requires "evidence of program impact." Placed there, the badges and the Pulaski stat are what the law asks for. Placed near the bottom of the page, they read as generic trust decoration.
"What 35p is" becomes a sourced table, not five cards. The site already uses data tables heavily, a table holds a source column cleanly, and it includes one "not yet published by MDE" row that we update in v2 without redesigning anything.
The fiscal agent ask is on the page. The architecture doc treats it as separate outreach, but it's one of the campaign's two outputs and it costs one callout box. ISDs visiting the page should see it.
New resources section with v2 slots. The support letter template, application walkthrough, OBC term sheet and video each get a placeholder card now. When they're ready, v2 turns a grey card into a live one instead of rearranging the page.
No separate mid-page CTA band. A hero anchor button plus buttons inside S3 and S5 are enough. That's one less section to build.
3-item feature grid + "K12 handles / District handles" two-column list + callout box
/ohio/ "How It Works"; /partnership/; /pilot-program/ callout
Reuse
S4 Timeline
Phased timeline (text phases)
/partnership/, /how-it-fits-your-district/
Reuse
S5 Why virtual
Feature list with headings + one line each (4 items)
/ohio/ "Why K12 Tutoring"; homepage "Will it work here?"
Reuse
S6 Evidence of impact
Proof stat + quote, then scrolling award badge strip (8-badge version)
Homepage Results section
Reuse
S7 FAQ + video
Video (MP4 on HubSpot file hosting) + Q&A list
/what-we-offer/ video; no B2B accordion exists
Decide see S7 note
S8 Resources
Resource/download cards
/resources/
Reuse
S9 Contact + form
Named-contact card (new) beside HubSpot form embed
Nearest: state CTA band; consumer site tutor cards
New build
Reuse existing section, new copyAdapt existing section with a small changeNew build doesn't exist on the B2B sitev2 slot placeholder, filled after Oct 8Hatched blocks = images or assets to supply
To settle at Monday 10:30
Named contact. Brandy (recommended), with photo, title, email, phone and a booking link. If her title reads as too junior, name Tony and route to Brandy.
FAQ module. Salient probably ships a toggle/accordion element, but the B2B site doesn't use one yet. Either Sam turns it on, or v1 runs as a static Q&A list.
Three claims only Debbie can confirm: group size of 4 or fewer, the same teacher for every session, and a realistic launch window after funds land. The S5 copy assumes all three are true.
MiStrategyBank. Kerrie to confirm our listing is current. Until she does, the page cites only the NSSA badge.
NSSA badge artwork for the hero, and whether it's already in the homepage badge set (one of the badges has the alt text "Final Badge K12 Tutoring").
Who owns the "Last updated" date and the v2 refresh after Oct 8. The Arkansas page kept an expired deadline live for a year.
Up to $50 million for Michigan literacy tutoring. We write the application.
Section 35p funds high-impact tutoring this school year, with priority for students furthest behind in reading. We file the application for your district, deliver virtually through MDE's 35p(5) waiver, and tie part of our payment to your students' results.
Stanford NSSA Tutoring Program Design Badge. Section 35p accepts any one of three credentials for a tutoring partner, and this is one of them.
Last updated September 30, 2026. MDE has not yet published its application guidance; we'll update this page after its October 8 session.
Hero imageReuse the state-page student photo or swap in a Michigan classroom shot. No stock map of Michigan.
Build: same hero as /ohio/. Two changes: a small badge + text row under the buttons, and a one-line "Last updated" text element. Primary button anchors to S9, secondary anchors to the one-pager card in S8 (or links straight to the PDF).
Copy: the H1 carries the dollar figure, the literacy priority and the offer in one line. Keep "up to." Don't write "approved 35p provider" anywhere; the statute sets credentials, not an approved list.
S2 · Section 35p at a glanceReuseeyebrow, H2, intro line, 3-column data table, text buttondata table · /funding/
What the law says
Section 35p at a glance
Every line below comes from the statute or MDE's program page. Where MDE hasn't decided something yet, we say so.
Topic
What it says
Source
Funding
Up to $50 million, for 2026-27 only. It's a competitive grant, not a formula allocation.
MCL 388.1635p(1), (3)
Who applies
The tutoring partner files the application in NexSys. Each partner district signs a letter of support, and one district or ISD serves as fiscal agent.
35p(2)
Who can be a partner
A provider with any one of three credentials: the ProvenTutoring list, the NSSA Tutoring Program Design Badge, or MiStrategyBank vetting.
35p(11)(a)
What counts as high-impact tutoring
Groups of 4 or fewer, at least 2 sessions a week, a structured evidence-based curriculum, trained tutors, and ongoing assessment and feedback. It can run before, during or after the school day.
35p(11)(b)
Virtual tutoring
Allowed through a waiver MDE may grant when the partner shows evidence of impact and uses an outcomes-based contract.
35p(5)
Priority
If requests exceed the funding, districts with the lowest M-STEP literacy proficiency come first.
Build: standard site table. The last row is styled the same as the others; the italics here are only to flag it for v2. Button links out to michigan.gov/mde/services/financial-management/grants/section-35p in a new tab.
Copy: no "3 sessions a week," no "20 to 30 minutes," no "announced January 15." The statute says 2 sessions minimum and sets no session length.
S3 · How it works for your districtReuseH2, 3-step feature grid, two-column responsibility list, callout box, button/ohio/ "How It Works" · /partnership/ responsibility lists · /pilot-program/ callout
How 35p works with K12 Tutoring as your partner
The statute puts the application and administration work on the tutoring partner, not the district. Here's what that looks like in practice.
Step 1
Choose the students
We work with you to identify your highest-need readers using data you already have: M-STEP results, screeners and your MTSS tiers.
Step 2
Sign a letter of support
One page, pre-written for your letterhead. It affirms the three commitments the statute asks for, and your business office can review it before anyone signs.
Step 3
We file and run the program
We complete and submit the NexSys application. Once funds arrive, we launch, staff and report on the tutoring.
What K12 Tutoring handles
The NexSys application, budget and outcome benchmarks
Certified teachers, scheduling and session delivery
Progress monitoring and reporting to your district and MDE
The outcomes-based contract the waiver requires
What your district does
Identifies eligible students with us
Signs the letter of support
Contacts families and encourages participation
Shares data and aligns tutoring with Tier 1 instruction
What the letter commits your district to
Section 35p(2)(b) asks each district's letter to affirm three things:
Alignment with Tier 1 instruction
Implementation fidelity, including student usage and frequency
Participation in the data sharing and training needed to get results
Could your district or ISD be the fiscal agent?
Every application needs one. The fiscal agent receives the funds from MDE and forwards them to the tutoring partner, and it may keep up to 0.5% of the award for administration. If your district or ISD could take this on for a group of districts, we'd like to talk.
Build: three existing pieces stacked: the 3-item grid from /ohio/ "How It Works," the two-column list from /partnership/ (drop its third "Shared" column), and the highlighted box from /pilot-program/, split into two columns.
Copy: the fiscal agent box is the only place on the page that speaks to ISDs directly. Keep it. After Oct 14 the support-letter button can point to the template in S8 instead of the form.
S4 · TimelineReuseH2, 5 text phases, source line, "what this means" paragraphphased timeline · /partnership/
The dates that matter
This fall
MDE hosts overview sessions on October 8 and October 13. This is the window to choose your students and your partner, and to get support letters signed.
November 1, 2026
The NexSys application opens. The tutoring partner submits.
Close date: not yet published by MDE.
By January 15, 2027
MDE makes award decisions, no later than this date.
By March 1, 2027
Initial payments reach fiscal agents, who forward funds to tutoring partners by March 15.
Before the end of 2026-27
Tutoring has to begin in each district before the school year ends.
Sources: MCL 388.1635p(8); MDE Section 35p page.
What this means for your district: money arrives in March at the earliest, and tutoring has to start before summer. Whichever partner you choose needs to launch in weeks, not months. That timing is one of the main reasons we deliver virtually.
Build: the text-phase timeline from /partnership/, without its sub-lists. There's no graphic timeline module on the B2B site, and this doesn't need one.
Copy: keep "no later than" and "by" on every date; these are deadlines, not scheduled dates. v2 adds MDE's close date and our letter deadline once MDE publishes one.
S5 · Why virtual through the waiverReuseeyebrow, H2, intro paragraph, 4-item feature list, button/ohio/ "Why K12 Tutoring" · homepage "Will it work here?"
The 35p(5) waiver
Why a virtual program makes a stronger 35p application
Section 35p defines high-impact tutoring as in-person by default. Virtual programs qualify through a waiver MDE may approve for partners that reach students at a lower cost, as long as the partner shows evidence of impact and signs an outcomes-based contract. We bring both.
Lower cost per student
MDE scores cost effectiveness first. With no travel or local hiring, the same dollars reach more of your students.
Ready when the money is
Our certified teachers are already hired and trained, so launch doesn't wait on recruiting tutors in February.
Same teacher, every session
Students work with the same certified teacher throughout, in groups of 4 or fewer.
Paid on results
Under an outcomes-based contract, part of our payment depends on your students' growth. The accountability is written into the contract.
Build: the /ohio/ "Why K12 Tutoring" feature list at 4 items (heading + one line), laid out 4-up like the homepage "Will it work here?" cards. Leave out the badges here; they belong in S6.
Copy: never imply virtual is eligible by default; "qualify through a waiver MDE may approve" is the line. Debbie needs to confirm "same teacher" and "4 or fewer" before launch. No price anywhere on the page.
S6 · Evidence of impactReuseH2, stat + source, pull quote, text link, scrolling badge striphomepage Results section + award badge strip
The waiver asks for evidence of impact. Here's ours.
13–44%
greater improvement for tutored students compared with peers who weren't tutored, Pulaski County Public Schools.
"We've seen anywhere from 13% to 44% increase in students who had tutoring, as opposed to those who did not."
Dr. Robert Graham, Superintendent, Pulaski County Schools
Independent research and national accreditation back the program, including ESSA evidence ratings.
ESSA badge
ESSA Level IV 2023
Cognia
Effectiveness 2024 Silver
K12 badge
ESSA Level II 2026
Tech Edvocate 2026
Tech & Learning 2026
Build: copy the homepage Results block and the scrolling badge strip as they are. Use the current 8-badge set from the homepage, not the older 6-badge set still on the state pages (it's missing the 2026 awards).
Copy: Pulaski isn't a Michigan district, so the heading is about evidence of impact in general, which is what the waiver asks for. If Janet's Virginia results are ready and approved, they could replace or join Pulaski in v2.
S7 · FAQ + videoDecideH2, video slot, 10 Q&Asvideo: /what-we-offer/ (MP4 on hubfs) · FAQ: no B2B module
Questions district leaders are asking
FAQ video v2 slotJen on the grant and waiver, Gila on instruction and student selection, Debbie on launch and reporting. Full cut 8 to 10 minutes, posted by Oct 9. Ship v1 without it: hide the block, don't leave an empty frame.
Who files the 35p application?
We do. The statute puts the application and administration work on the tutoring partner. Your district signs a letter of support, and one district or ISD serves as fiscal agent.
What exactly does our district sign?
A letter of support affirming Tier 1 alignment, implementation fidelity, and participation in data sharing and training. We'll give you a template ready for your letterhead.
Can tutoring be virtual under 35p?
Yes, through MDE's 35p(5) waiver. The statute's default is in-person, so a virtual application has to show evidence of impact and use an outcomes-based contract. That's how we apply.
Does K12 Tutoring meet the 35p partner requirements?
A partner needs any one of three credentials. We hold the Stanford NSSA Tutoring Program Design Badge.
Which students can we serve?
Your highest-need students, identified through assessment and screener data, economic disadvantage, special education or English learner status. If requests exceed the funding, districts with the lowest M-STEP literacy scores get priority.
Is 35p only for literacy?
The statute doesn't limit subjects, but its priority rule favors districts with the lowest literacy proficiency, so most applications will lead with reading. We tutor math as well.
How much tutoring can students get this school year?
That depends on when funds arrive and your calendar. Tutoring has to begin before the 2026-27 school year ends, so we'll map a schedule with you that starts as soon as the money lands.
What is an outcomes-based contract, and what's our exposure?
Part of our payment is tied to student results on measures we agree on with you. We'll post a plain-language term sheet here after MDE's October sessions.
What about the $5 million parent pilot?
It's a separate grant within 35p where parents choose the tutoring provider. We'll add details once MDE publishes guidance.
What happens when the grant ends?
35p is one-year funding. Many districts continue tutoring with Section 31a or Title I funds, and we'll help you plan for that from the start.
Build decision: the B2B site has no FAQ accordion. The consumer homepage has one, and Salient ships a toggle element, so Sam may be able to turn it on quickly. If that takes more than an hour, v1 runs as a static Q&A list like this one. Video goes in as an MP4 hosted in HubSpot files, like /what-we-offer/.
Copy: these ten questions line up with the video question list, so v2 can put a clip link under the matching answer. Math and the parent pilot each get one answer, as agreed.
Our team answers the questions districts are asking.
Watch
Template Oct 14
Letter of support
Editable, ready for your letterhead.
Download
PDF Oct 23
Application walkthrough
Every element we file, and who provides it.
Download
PDF Oct 23
Outcomes-based contract term sheet
Measures, payment at risk and benchmarks, in plain language.
Download
Build: /resources/ card grid. v1 ships with only the first three cards. The grey cards show where v2 assets go; don't publish "coming soon" cards.
Copy: the one-pager downloads without a form, as decided 9/26. Walkthrough and term sheet each carry a "summary, not the contract" line when they go live.
S9 · Talk with our Michigan leadNew buildH2, named-contact card (photo, name, title, line, email, phone, booking link) beside HubSpot formnearest: state CTA band #contact-us · consumer tutor cards
Talk with our Michigan lead
Twenty minutes on which of your students would qualify, what the support letter involves, and where you are in your 35p planning.
HeadshotBrandy Martin (pending Monday decision)
Brandy Martin
[Title]
Brandy leads our Michigan 35p work, from support letters to outcomes-based contracts. She'll attend MDE's October 8 session and share what it means for your application.
No obligation. Built for district leaders, instructional teams and business offices.
Build: the only new component. Simplest version: a two-column row with an image, text and button block on the left and the HubSpot form embed on the right. The consumer site's tutor cards are a possible pattern if the themes are shared. The QR code on the one-pager points to this page; the anchor is #s9 or #contact-us to match the state pages.
Form: Campaign Creators builds a Michigan version of the short form with the two extra fields shown. Tag every submission to the Michigan 35p HubSpot campaign so letter-count tracking works from day one.
Copy: if Tony is named instead, change the name and line only; the section stays the same. Booking link goes to the named person's calendar, not the generic /contact-us/ page.