K12 Tutoring B2B · Competitive Analysis Pack
What the public record and our own records show about K12 Tutoring's district bids, wins, pricing and competitors. Facts and data-supported trends only; every figure carries its sample size, window and confidence.
June 2026 RFP/Enterprise rate per student-hour against the vendor-weighted median, by group size. The gap below the median narrows from 1:3 to 1:5, where the two are level.
Band A+B pricing (58 of 59 virtual bid rows are Band B: quoted before 2026 and still in force). Vendors per format: 17, 7, 10, 6, 8. One vendor can move any of these medians. K12's $0–50K tier is $65 at 1:1, $32.50 at 1:2 and $25 at 1:3 to 1:5. Source: 02 rate card, K12 vs Market; memo Appendix B. Confidence M.
| Format | K12 RFP | Median (02) | Median excl. exited | K12 vs median |
|---|---|---|---|---|
| 1:1 | $60.00 | $65.00 (n=17) | $65.00 (n=15) | −7.7% |
| 1:2 | $30.00 | $50.50 (n=7) | $50.50 (n=7) | −40.6% |
| 1:3 | $20.00 | $29.16 (n=10) | $35.83 (n=8) | −31.4% (−44.2%) |
| 1:4 | $20.00 | $20.31 (n=6) | $20.62 (n=5) | −1.5% (−3.0%) |
| 1:5 | $20.00 | $19.50 (n=8) | $20.00 (n=7) | +2.6% (0%) |
| Littera | $16.33 | Richmond, Band B |
| Tutorfly | $17.67 | ESC 19; closed 2025-06-27 |
| HeyTutor | $18.33 | ESC 19; acquired by ESS 2026-09-16 |
3 of 10 vendors; 2 of 8 excluding exited vendors.
| HeyTutor | $12.00 | |
| Varsity | $12.31 | winding down |
| Studentnest | $14.00 | |
| Tutored by Teachers | $19.00 | only 2026 bid rate on record |
4 of 8 vendors.
15 bids on solicitations posted 2025-07-01 or later. Outcome and the source that records each bid.
| Procurement type | Bids | Won | Lost | Pending | Unknown |
|---|---|---|---|---|---|
| Co-op contract | 1 | 1 | 0 | 0 | 0 |
| Multi-award RFP | 2 | 0 | 1 | 1 | 0 |
| Bench / pre-qualified pool | 2 | 1 | 0 | 1 | 0 |
| Type not documented | 10 | 3 | 3 | 3 | 1 |
13 further core rows show K12 involvement with no submission record. RFI responses (Baltimore County; Charlotte-Mecklenburg, pre-window) are not counted. Source: 01 bid ledger, Sales bid log reconciliation. Confidence M (H for ESC 19).
Many awards are vehicles: co-op contracts, pools and multi-award lists that give a vendor the right to sell to districts, with no dollar value committed. They are counted separately from awards with a committed value.
| Award type | Wins | Revenue realized (GovSpend POs) | Wins |
|---|---|---|---|
| Vehicle no committed value | 7 | $1,131,178.82 all Chesterfield; nothing after 2025-07-30 | Core: ESC 19 ($0, coverage confirmed), Fresno (not verifiable). Pre-FY26: Chesterfield; Region One, Christina (M), LAUSD, Broward at $0 with coverage confirmed |
| Funded award | 1 | Not verifiable | Marvell-Elaine (Core), classed on its Sales log value only (M) |
| Unknown | 3 | Not verifiable | Hillsborough, Albuquerque (Core); Baltimore City (Pre-FY26) |
11 wins: 5 Core, 6 Pre-FY26. Pre-FY26 rows were included because they appeared in earlier records, so they are not a win rate. The four new Core wins sit after the end of GovSpend's spending coverage for each agency, or outside it. Source: 01 bid ledger, POs since award and award-type notes.
Bids K12 lost where a profiled competitor was an awardee, and documented changes among competitors.
| Competitor | Bids won that K12 lost | Scores in hand | Documented change |
|---|---|---|---|
| Littera | 3: Freehold (Core), Richmond, UF Lastinger | None for Littera | Raised $11.8M (2025-08-28); launched Lumen (2026-01-28) |
| Brainfuse | 3: Orange County (primary document); Washington Borough, Cherry Hill (March deck, M) | 98.5 vs K12 90; 83.75 vs 61.13 (deck, M) | NSSA design badge (2025-09-16) |
| Catapult | 2: Richmond, Orange County | None | Announced virtual delivery (2026-03-25); no virtual rate on record |
| HeyTutor | 1: Orange County | None | Acquired by ESS (2026-09-16) |
| Varsity | Richmond, Fort Bend (deck only, M) | None | Wind-down committed 2026-07-31 (10-Q, H) |
| Tutorfly | None found | None | Closed effective 2025-06-27 |
7 lost bids with a named profiled winner: 1 Core, 4 Pre-FY26, 2 window unknown. A scored win by Littera, Tutorfly or HeyTutor over K12 is not established as of 2026-10-12. Missouri's literacy provider list names 13 awardees; K12 is not among them. Source: 01 bid ledger; 04 competitor profiles.
Median weight of each criterion across the 17 weighted RFPs read, of 30 core-window solicitations sampled. Label shows how many of the 17 include it.
Weights verified against source documents (H). 25 of 30 solicitations read were posted in 2026; unreadable documents cluster in Jul–Sep 2025. Reported as "x of 30 read", not as a share of the market. Source: 03 capability matrix, Criteria Sources CS-01 to CS-30.
| Requirement | In solicitations read | K12 as documented |
|---|---|---|
| In-person delivery | Required, primary or default in 9 of 30 | Virtual only (M) |
| Certified teachers | Required in 5 of 30 | Led by certified teachers (M) |
| In-state references | Required or scored in 4 of 30 | Not documented |
| Progress reporting | 2 of 17 weighted, 10–15% | Not documented |
| Implementation plan | 2 of 17 weighted | Not documented |
| Family engagement | Scored in 2 of 30 | School or teacher responsibility (M) |
| Assessment integration | Sub-item in 1 of 17; iReady named in 0 of 30 | SSO / rostering only (M) |
| March deck or earlier record | What this edition documents | Conf. |
|---|---|---|
| K12 "roughly 2x" market price at 1:3 ($30 vs Littera $13, Brainfuse $18) | The deck used K12's prior $30. At the June 2026 RFP tier, K12 is 31.4% below the 1:3 median | M |
| 25 bids, 8 won | The deck names 10 bids. The ledger now holds 47 rows; 15 core-window bids; 11 wins carry a revenue check | M |
| Christina a single award | 21 vendors on Delaware contract 7085 / CHR25004 | H |
| Littera $13 at 1:3 | $13 is an expired Dec 2023 response; the in-force rate is $16.33 (Richmond) | H |
| Freehold "does not integrate with iReady" read as a Littera point | The evaluator text refers to K12 | M |
| Tutorfly, HeyTutor, Varsity profiled as active | Tutorfly closed 2025-06-27; HeyTutor acquired 2026-09-16; Varsity wind-down committed 2026-07-31 | H / M |