VITALS · T2 Community Campaign · 2026-07-20

The Lanes

The Process
01
Identify
Every community, influencer, and coach we want to reach is already researched and listed in Attio
02
Reach out
Anthony and Terry contact the whole list in two weeks. The top dozen get personal notes; everyone else gets a tailored template. Every message offers something free up front
03
Demo session
Anthony walks the person through their own VITALS profile on a call, and they keep a free year of the product
04
Collab live
They bring VITALS to their audience: a podcast interview, a co-hosted event, or a recommendation to their community
05
Decision point
When a community responds well, Anthony gets a specific paid option with cost and expected signups, and decides each one
No money is spent before step 05, and each spend is a single decision with evidence behind it.
LaneOwnerWhere we startFirst moveWhat we offer themWhat working looks like
Lane 01Reddit Chris r/careerchange, r/TeachersInTransition, r/findapath Two weeks of reading and answering questions before VITALS is ever mentioned Moderators get a free year to try it and say what they think, good or bad People recommend VITALS in threads we did not start
Lane 02Influencers & podcasts Anthony face · Terry pipeline Scott Barlow and Jenny Blake first, then McGoodwin, Belcak, O'Donnell and the rest of the list Personal pitches to Barlow and Blake this week, offering Anthony as a guest with the Tech Elevator story A guest with a real story to tell, plus the profile walkthrough and a free year Booked interviews and published episodes with our link in the notes
Lane 03Communities & events Terry Tech Ladies and Black Remote She first; also in Attio: Chief, Reforge, Former Lawyer, Career Change After 50, and roughly 20 more Join and contribute as members first; no sponsorship talk in the first conversation A free live session where their members discuss their own VITALS results A community agrees to co-host an event with us
Lane 04Coaches & referrers Terry + Anthony ICF career coaches, recruiters in Ben Stocum's network, Tech Elevator alumni Email every coach and recruiter on the list by August 7 Free year plus the walkthrough; their clients can share results straight into coaching sessions Coaches and recruiters handing VITALS to the people they advise
Lane 05LinkedIn Anthony Anthony's own feed, plus real comments on Liz Ryan, Bonnie Dilber, and Justin Welsh posts Regular casual posts about building VITALS, starting July 28 Honest founder stories people want to follow, not promotion The career influencers we target start engaging with Anthony's posts
Example outreach, drafted and ready
Every send gets tailored to the person; these show the shape and the tone.
Example: podcast pitch to Scott Barlow (Happen to Your Career)
Scott, you built Happen to Your Career on the idea that people pivot well when they start from strengths, not from job boards. That is the same bet Anthony Hughes made at Tech Elevator, where his team moved thousands of career changers, a lot of them teachers, into software careers. Anthony has now built VITALS, a self-discovery platform for the reflection work that comes before the pivot. I think he would be a strong guest for you: what actually predicted success across those thousands of transitions, where the bootcamp model failed people, and why he built a slower tool in a quick-quiz market. No sponsorship ask in this email. If you would rather judge the product first, we will walk you through your own VITALS profile in a working session and set you up with a free year. Worth a conversation?
Example: Reddit moderator message
Hi, I'm Chris. I've been reading and answering in this sub for a few weeks now (you may have seen my comments). Before this I helped run Tech Elevator, the coding bootcamp; a lot of what people ask here is what we heard from career changers for years. We've built VITALS, a deep self-discovery platform for exactly this decision. It is not a five-minute quiz; it takes real time and produces a full personal profile. I'd like to give you a free year, no strings. If you find it useful, say whatever you would say to your community, good or bad. If you don't, tell me why; that helps too. Not asking for placement or promotion, and I'll keep following the sub's rules either way. Want the link?
Example: email to a career coach
Hi [name], I found you through the ICF directory; you work with mid-career professionals rethinking direction. VITALS is a self-discovery platform built by the founders of Tech Elevator, who guided thousands of career changers through exactly that transition. Coaches use it as structured between-session work: the client does the deep reflection on their own time, free, and shares their profile into your sessions. It is deliberately not a five-minute quiz; it asks for the kind of time your clients should be spending anyway. I would like to offer you a working session: Anthony, our CEO, walks you through your own VITALS profile, 45 to 60 minutes, and you get a free year. If it earns a place in your practice, we would love to hear how. Interested?