Snapshot: Jun 20, 2026 - Jul 28, 2026 Real users only (VITALS team, test, and dev accounts excluded)
How to read this: VITALS is at the learning stage with roughly 100 real users, so treat these numbers as directional. Look at shapes and trends; a difference of a few people is noise, not signal.
Top observations auto-generated with each refresh · Jul 28, 2026
The current week has already logged 13 assessment starts and 10 finishes since Monday — up from zero when yesterday's snapshot ran and nearly a full prior week's worth in two days — a jump that coincides with the late-July Kit beta-invite sends.
Mobile finishers keep trailing desktop: 25 of 41 mobile starters finished (61%) versus 35 of 49 on desktop (71%), a 10-point gap wide enough across these start counts to be more than noise.
Engagement held flat — Ask VITALS was unchanged at 37 people and 412 questions with no queries logged yet this week, and the return rate stayed at 36% (36 of 101 profile holders).
Top KPIs
The handful of numbers that matter most, pulled from the sections below.
Where people continue — and where they drop
Each bar shows the share of visitors who made it to that milestone. The percentage on the right is the conversion from the previous step. The top bar splits visitors into new (dark) and returning profile-holders (light); step-two conversion is computed off new visitors only.
Weekly momentum
New accounts, assessment starts, and finishes by week. Weeks run Monday–Sunday (UTC); the current week renders faded until it completes.
Recent events — marketing and product moments that may explain movement above. Maintained in the shared "VITALS Metric Events" sheet.
Jul 21emailKit send: "TE - Promo - Beta Invite Video" — TE alumni last beta invite
Jul 18emailKit send: "Your early access to VITALS is here" — Early access invite
Jul 17emailKit send: "A Lot Has Changed Since Your Assessment" — Re-engagement to beta users
Jul 14emailKit send: "Your VITALS Profile Is Ready!" — Sent to waitlist/beta list
Jun 20productApp go-live — PostHog tracking starts; dashboard data window opens here
Snapshot ends here. Below: detail for digging in.
Time spent per session
Half of all visits are quick check-ins under a minute, so the number to watch is the share of deep sessions — visits lasting 10+ minutes, which usually means someone is taking the assessment or digging into their profile.
1 · The investment — answering time per finisher (pauses and breaks excluded, so real wall-clock runs longer). Typical finisher: ~18 minutes.
2 · The first look — minutes spent with the brand-new profile in the same sitting, right after finishing. Typical: ~8 min (median of 62 matched completers).
3 · The return — who comes back after the sitting where they got their results, and how long those return visits last (1+ minute visits only).
Ask VITALS top KPI
People asking their profile questions is the core engagement signal — it means the profile is useful, not just interesting. Adoption is the share of profile viewers who have asked at least one question.
Mobile vs desktop
Where visitors arrive, and how finish rates compare by device. Device comes from a person's visit to the app; "Unknown" means they started the assessment without a tracked landing visit.
Visitors by device
Assessment finish rate by device — of people who started.
Inside the assessment: where people stall
How many people reached each chapter of the assessment. A steep step down means people are giving up there.
What people explore after getting their profile
Profile areas opened — which of the six dimensions people dig into.
Most-opened traits — the specific traits people click into most.