VITALS app funnel — landing to full profile

app.vitals.me · June 20 – July 8, 2026 · unique persons · entry filtered to production host · PostHog project 230685

15.6%

of new users who land on the app complete their full profile (36 of 231, profile_generated)

Landed on app

231

unique persons

Profiles generated

36

32 viewed it (13.9% of landing)

Biggest drop

−76.6%

landing → assessment start

Conversion at each step

Bar length = unique persons reaching the step. Percentages between bars are step-to-step conversion; hover any bar for detail.

Table view

Same data as the funnel, exact figures.

Step	Users	% of landing	Step conversion	Step drop-off	Median time from prior step

How to read this. The funnel is ordered unique-person conversion (PostHog funnel insight, 14-day conversion window). Step 1 is filtered to $host = app.vitals.me, so staging and localhost sessions never enter the funnel. Steps follow the canonical event scheme in the PostHog Event Manual v1: the signup wall sits after Section 1, so account creation precedes assessment completion.

Caveats. Internal/test users are not yet excluded from PostHog, so team sessions count as real users. profile_generated is counted as unique persons (a re-fire bug from 6/30–7/1 inflates raw event counts). signup_wall_viewed is not instrumented yet, so wall abandonment inside the started→account gap isn't separable. The assessment→profile step converts at 100% because generation is server-side and automatic on completion.

Source: PostHog funnel query run 2026-07-09 against project 230685. Median times are per-step conversion times from the same query.